ASNE: You’ve got (e-mail) revenue
This column for the ASNE magazine The American Editor appeared on its web site on Dec. 18, 2007.
In the quest for online readers and revenue, some news companies are turning to an old technology for opportunity. Well, old in Internet terms: They’re turning to e-mail.
News organizations such as The Arizona Republic’s azcentral.com have launched dozens of newsletters. The Boston Globe’s boston.com has 10 newsletters, some with subscriber lists of 70,000 to 100,000 readers.
“We’ve doubled our e-mail revenue in the past year,” said Chris Murdough, who is in charge of audience management and analytics for boston.com, although he won’t divulge the bottom-line number. The site’s newsletters range from news-driven e-mails on the Red Sox and business news to ad-driven e-mails on movies and shopping. Read more
Kurt's Tweets- Bravo. RT @pwthornton: "Banning unsigned online comments undermines the media’s role as a forum for debate.” http://bit.ly/bmZsOn
- I would like to just take the two steps forward and skip the one step back. How about that? Would that be OK?
- Still seeking talented journalists to run #Patch sites in two south St. Louis County communities. Know anyone? http://ow.ly/2Axnv
- Waiting for a listings collector to give her more #Patch marketing cards. The work never stops.
- Realizing how woefully out of touch I have been with this part of the county. (@ Saint Louis Bread Company) http://4sq.com/5z5Bfh