Why don’t more retailers send coupons by text message?
Maybe I’m late to the party here, but I just learned that Borders will now send its coupons to your cell phone by text message. Used my first one last weekend buying a couple of books for my son. It was fantastic. Just got my second text coupon this morning.
I am on the Borders’ e-mail list. I dutifully receive my weekly batch of propaganda and coupons…and leave them at home when I’m out and about. I never have my bookstore coupons with me when I need them.
Why don’t all retailers offer this option? I (almost) always have my cell phone with me.
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
March 28th, 2008 at 7:48 am
Kurt, I get my Borders coupons by text message as well and it’s the first time I’ve ever used them. I mean, who remembers to print out their email. No doubt, mobile coupons are the best way possible to reach our on-the-go public today.
April 7th, 2008 at 7:47 am
Kurt,
It’s that it’s hard to do. You have to set up a text club, and then be smart about what you’re sending.
Most companies want the addresses to send spam like marketing messages, and users are very private about their phones.
It should come as no surprise, but I have a client that specializes in mobile marketing. It’s blastcompanies.com. Their blog is situationalmarketing.com, and we talk about this issue regularly. You can also check out the carnival of the mobilists for more great information on the how and why of mobile marketing.
November 30th, 2008 at 9:08 pm
I actually had borders text me, too. Some retailers I could see, others I’d rather keep to myself. I’m sure it could be implemented with ease, sending coupons similarly to how it’s done with email.