14 great sites about branding your own journalism
The idea of creating a “brand” around yourself and your work has typically been anathema to most journalists. It’s an attitude that should change for a few reasons.
1) We can use the skills of personal branding to enhance our value to the organizations for which we work.
2) Audiences can relate as easily to an individual who produces good content as to a “corporate” brand — perhaps more so.
3) Journalism isn’t a one-way street anymore (if it ever was). Build a network and be consistent with your content and your identity. That’s a brand.
4) Younger people get this instinctively; they’ve been weaned on it.
Here’s 14 links I thought had something helpful to say about creating that personal brand. Among the most important: Creating an area of expertise and creating content regularly; and becoming involved in an authentic way in social networks — rather than just becoming a self-promoter.
Keeping your job in journalism
“Most established news organizations remain clueless about how to promote their work in the social medium of the Internet. Make it your personal responsibility to do better with your work.”
Tools for branding and promotion in social media
“Assuming your network is in place, be patient. Good content will get noticed, StumbledUpon, Dugg, Tweeted, Bookmarked and broadcast. Social networking and spreading the word is bound by geographical locations and time zones.”
I Don’t Care About Your Personal Brand
Includes 25 useful cautions about personal branding, the difference between branding and reputation. “If a personal brand promises one thing and delivers another, their personal name is mud!”
100 Personal Branding Tactics Using Social Media
A mind-blowing-ly comprehensive list of strategies and places to do your thing online from Chris Brogan. And tons of comments.
10 Ways Personal Branding Can Save You From Getting Fired
Great practical tips for getting yourself out there, where you should be and doing more than just self-promoting.
10 reasons (or more) to be a jolly journalist
Getting out there and talking about the things you want to talk about — whether your editor wants you to or not.
Entrepreneurial Journalism And Writers As Brands
Includes tips and ideas for improving your presence as an individual. “What is not sad, however, is the shift in power and influence away from monolithic publications to individuals and smaller groups with enthusiasm for writing, who have had their passions set afire by new tools.”
TNTJ December: Self-marketing for social caterpillars
A young journalist gets herself out there. Where is out there? And what she does when she gets there. “I never really thought of it as personal branding until a few months ago. I was just joining conversations. Participating. Exploring.”
Entrepreneurial Journalism: It’s happening – what are you doing about it?
“You ought to be doing what you can to put your name online and develop relationships with your readers. I keep hearing that reporters like to ‘hide behind their bylines,’ which to me sounds like the quick path to obscurity.”
Personal branding to promote company brand
Ways promoting your own work and your brand can help The Mother Ship. In the social media world people associate with personal brands more than with company brands.
Twitter and personal branding: The BIG mistake I see people make every single day
Some practical tips for getting the most out of Twitter and promoting your personal brand.
Your personal brand
Here are 10 things that you can do, at any age, to strengthen your personal brand. One big one: Be careful about the bread crumbs you leave and what they say about you in the aggregate.
How to Create a Personal Brand by Becoming a Thought Leader
Becoming a “thought leader” might be another way of saying: Be known for what you write about — like a beat reporter.
The Brand Called You | Fast Company
A very comprehensive (OK, long) piece about branding in the corporate world and how it might translate to individuals. “Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand. Here’s what it takes to be the CEO of Me Inc.”
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View Comments on 14 great sites about branding your own journalism
What a great list! I’ll be digging in for a while on this one. Personal branding is something that I’ve slowly opened my eyes to over the past few months. Thanks for aggregating this advice!
It is unfortunate that most media organizations still treat personal branding and name recognition as something only appropriate for columnists and TV personalities.
These lessons are especially important for journalists trying to build communities around their blogs.
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Personal branding is something that I've slowly opened my eyes to over the past few months. Thanks for aggregating this advice! I'll be digging in for a while on this one.
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What a great list! I'll be digging in for a while on this one. Personal branding is something that I've slowly opened my eyes to over the past few months. Thanks for aggregating this advice!
What a great list! I'll be digging in for a while on this one. Personal branding is something that I've slowly opened my eyes to over the past few months. Thanks for aggregating this advice!
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