NFL videos could be 2-stage viral campaign
Chris Cooley
My son insisted I go to YouTube last night and watch the NFL Fantasy Files with him. The videos are spectacular. Even if you’re not a football fan, you’ve got to watch them. I’ve embedded one of the combo videos below.
My question: Where’s the “how they did it” video? The videos themselves are incredibly cool. Why don’t they show us how they did them? Wouldn’t it keep the buzz alive?
The premise of the videos: Stars from the NFL show-off the reason fantasy football players should “pick me” — that’s the tagline of the campaign — for their fantasy teams.
Washington Redskins tight end Chris Cooley shoves his hands through a wall to catch a pass blind. Arizona Cardinals place-kicker Neil Rackers (from Florissant, Mo.) lines up four footballs from at least 30 yards out and announces he’ll hit the left upright twice and the right upright twice — which, of course, he does. New England Patriots runner Laurence Maroney (from Normandy High in St. Louis) highlights his ability to find holes in the defense by leaping through the front-seat windows of an SUV.
Videos along these lines have been done for the fifth time by New York Production house Blue Room. They’ve gone totally viral, of course, as fans post them to YouTube, and chat them up on every possible site. They’re mesmerizing.
In a news release, Robert Stecklow, the NFL’s Director of Advertising said, “We are always astonished by the unique and extraordinary displays of NFL players’ talents as they are revealed in the NFL Fantasy Files.”
I think I broke my son’s heart when I mused aloud, “How did they do that?” The feats captured on these videos are clearly ginned up in the studios of an F/X shop. NFL players can’t risk serious injury — and ending their careers — by really attempting some of the feats they’re shown to do.
If the “behind the scenes” videos are out there, I haven’t been able to find them. Let me know if you’ve seen them.
So the question now, after five years of these cool videos: Why don’t they circulate “behind the scenes” videos of these? Wouldn’t that keep the buzz going for longer? People eat that stuff up. I know I’d be just as interested in the “how they did it” as in the “what they did.”
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Kurt's Tweets- Oops! The fail whale must be swimming.