7 guidelines for social media guidelines

October 28, 2009 by Kurt · View Comments
Filed under: social media 

After all the recent hubbub over social media policies at the Washington Post and National Public Radio, one of my bosses forwarded me a link to a database of guidelines at SocialMediaGovernance.com. My own organization is in the midst of drafting guidelines. The editor has my draft; I await the results.

The resource at Social Media Governance includes links to policies from a range of organizations — media companies, governments, universities, PR firms, non-profits, public companies and more. Some focus on how the organizations use social media for their own ends. Others seek to govern how employees use social media on their own time.

I read a bunch of them. Some were very long. Others concise. Drawing on the common themes I saw, here my seven guidelines for drafting social media guidelines. Read more