NFL videos could be 2-stage viral campaign
Chris Cooley
My son insisted I go to YouTube last night and watch the NFL Fantasy Files with him. The videos are spectacular. Even if you’re not a football fan, you’ve got to watch them. I’ve embedded one of the combo videos below.
My question: Where’s the “how they did it” video? The videos themselves are incredibly cool. Why don’t they show us how they did them? Wouldn’t it keep the buzz alive?
The premise of the videos: Stars from the NFL show-off the reason fantasy football players should “pick me” — that’s the tagline of the campaign — for their fantasy teams.
Washington Redskins tight end Chris Cooley shoves his hands through a wall to catch a pass blind. Arizona Cardinals place-kicker Neil Rackers (from Florissant, Mo.) lines up four footballs from at least 30 yards out and announces he’ll hit the left upright twice and the right upright twice — which, of course, he does. New England Patriots runner Laurence Maroney (from Normandy High in St. Louis) highlights his ability to find holes in the defense by leaping through the front-seat windows of an SUV. Read more
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